PUSH UP

The evolution of the push up bra

The push up bra has become a must-have in the wardrobe of many women who want to value their décolleté. But do you know what was the origin of this popular lingerie leader? The history of the push up dates back to the 1940s, when Frederick Mellinger, founder of the famous lingerie brand Frederick's of Hollywood, introduced a new kind of bra that offered extra support and added breast boost. This innovative design immediately found the favor of women who wanted to look more seductive and confident. Over the years, the push up has undergone several evolutions, with the introduction of padding, ferrets and increasingly comfortable materials. Today, the push up bra is available in a wide range of models and styles to meet the different needs and preferences of women.

The push up bra in the cinema

The push up bra is not only a creation of fashion, but also found an important role in the world of cinema. In the 1950s, Hollywood actresses wore push up bras to accentuate their beauty and sensuality on the big screen. Icons such as Marilyn Monroe and Jayne Mansfield helped make the bra push up a symbol of femininity and seduction. Even today, many movies and TV series make use of push up to add charm to the costumes of female characters. This shows how the push up bra has become an intrinsic element of popular culture and a symbol of femininity and beauty.

Discover our online catalogue and value your beauty

If you are looking for a high quality push up bra to enhance your décolleté, you are in the right place! In our online catalog you will find a wide selection of push up bras, available in different styles, sizes and colors. Choose from models with removable padding to customize the push up effect according to your preferences. Our push up bras are made of high quality materials and ensure lasting comfort. Do not miss the opportunity to exalt your beauty and feel confident about you by wearing a push up bra that fits perfectly to your style and your needs. Explore our online catalog and find the perfect push up bra for you!